Table of contents.
Essays and systems for wellness founders.
No. 006Does your fitness studio need a blog?
Why a blog still matters, what to write about, how often to publish, and where AI can help without replacing your voice.
[x] PUBLISHED — SEPTEMBER 2026
No. 004The 6am schedule, and who covers it
Why you keep ending up teaching the 6 a.m., how to sort your roster so the call stops reaching you, and when to cancel the class instead.
[x] PUBLISHED — AUGUST 2026
No. 000What is Operating Well? (start here)
Where this began, who's behind it, and what the editions, the audit, and the partnership are for. The letter before the series.
[x] PUBLISHED — JULY 2026
No. 001On being the single point of failure (lovingly)
You are the bottleneck when decisions move at the speed of your availability. The five areas where the line forms, and how to hand off a decision instead of a task.
[x] PUBLISHED — JULY 2026
No. 002The MVPs: the foundation that drives growth, visibility, and recognizability
What mission, vision, and positioning statements are, why they matter at your size, and how writing them down lets the studio decide without you.
[x] PUBLISHED — JULY 2026
No. 003Generative AI is not the answer. Here's what is.
AI makes a well-run studio faster, and a disorganized one faster at being disorganized. The same job prompted twice, and why the systems have to come first.
[x] PUBLISHED — JULY 2026
No. 005On stepping away: the vacation test
Can your studio hold its shape for seven days while you are unreachable? A dry run you can do from your kitchen table, and the three systems that fix what it finds.
[x] PUBLISHED — JULY 2026
We'll write when there's something important: a new edition, a new journal entry, and when our partnership spots open. You'll be the first to know.