Begin.

RE: THE AUDIT

What the full audit covers.

Operations are usually the first thing to go. Not because you don't know they matter, but because everything else demands your attention first. The audit is a full look at how your business actually runs, across seven areas:

• [x]client onboarding. The first impression of your brand, from sign-up to first session, and every email in between.
• [x]client experience. Everything that happens between the first session and the last, and the way it feels.
• [x]client retention. When a client drops off, do you know why? And what's the natural next step when a package ends?
• [x]communications. Your team talks to clients every day. Is it consistent, and does it sound like you?
• [x]client offboarding. What happens after the last session decides who comes back, and who refers.
• [x]client feedback. Structured and anonymous, not "how was everything?" on the way out the door.
• [x]team feedback. If you have a team, even one person, their experience matters as much as your clients'.

THE AUDIT — IN FULL VIEW.