Table of contents.
Essays and systems for wellness founders.
No. 000What is Operating Well? (start here)
Where this began, who's behind it, and what the editions, the audit, and the partnership are for. The letter before the series.
[x] PUBLISHED — JULY 2026
No. 001On being the single point of failure (lovingly)
You are the bottleneck when decisions move at the speed of your availability. The five areas where the line forms, and how to hand off a decision instead of a task.
[x] PUBLISHED — JULY 2026
No. 002The MVPs: the foundation that drives growth, visibility, and recognizability
What mission, vision, and positioning statements are, why they matter at your size, and how writing them down lets the studio decide without you.
[x] PUBLISHED — JULY 2026
No. 003Generative AI is not the answer. Here's what is.
AI makes a well-run studio faster, and a disorganized one faster at being disorganized. The same job prompted twice, and why the systems have to come first.
[x] PUBLISHED — JULY 2026
No. 004The 6am schedule, and who covers it
Why you keep ending up teaching the 6 a.m., how to sort your roster so the call stops reaching you, and when to cancel the class instead.
[x] PUBLISHED — AUGUST 2026
No. 005On stepping away: the vacation test
Can your studio hold its shape for seven days while you are unreachable? A dry run you can do from your kitchen table, and the three systems that fix what it finds.
[x] PUBLISHED — JULY 2026
What your staff actually wants to know
What studio employees need from an owner, from people who have been on both sides of the desk.
[ ] IN THE PRESS
The demo class, and what to watch for
The whole hiring pack: the job description, the audition rubric, contractor versus employee, and what to pay.
[ ] IN THE PRESS
Greener hires, trained well
The shortage means newer teachers. The onboarding system that gets a new hire confident, built to travel with the hiring pack.
[ ] IN THE PRESS
Showing up when they ask the machine
Search has changed. How a small studio stays visible on Google, and in the AI answers your next client is already reading.
[ ] IN THE PRESS
The ideas in the back of your mind
How to launch the new offering without adding fifteen hours to your week.
[ ] IN THE PRESS
We'll write when there's something important: a new edition, a new journal entry, and when our partnership spots open. You'll be the first to know.